Author: Junlin Zhang

Production and consumption—an ancient pair of human behaviors—have accompanied the course of human history for millions of years, but it was not until the 18th century that they experienced an unprecedented explosion. As Adam Smith once remarked, “Consumption is the sole end and purpose of all production.”Since the onset of the 21st century, in the wake…

Marshall McLuhan’s influential work introduces key concepts like “the medium is the message” and the distinction between “hot” and “cool” media, emphasizing that media forms shape human perception and social structure more than content itself. He saw media as extensions of the human senses, each engaging us in different ways. Though his language is complex,…

Statement This project uses data visualisation to explore the differences in consumer fatigue towards ordinary necessities and high-priced necessities based on the relationship between prices and sales of goods in daily consumption space and reveal deeper systemic imbalances. My line of enquiry is: How can visualising the price spectrum of daily necessities—across different brands and versions—make…

Statement What role does design play in shaping culture and society? What is the social responsibility of graphic communication design in conveying information? What special groups should graphic designers pay attention to when meeting the needs of their target audience? After conducting a week-long investigation and analysis of the Wayfinding System at Central Saint Martins,…

Draft 1 As a designer major in digital media art for my bachelor’s degree, I am exploring the use of woodblock printing to create interior pages of ancient Chinese books. However, it is difficult to make woodblock by hand in a short period of time, so I decided to create a 3D model and use 3D printing…

In this written response, I decide to research an article, ‘Fuck Content’, by Michael Rock in 2009. The title of the article attract me to do this catalogue.  Overview： Time of the post: 2009; Total word count: 1,152; Number of paragraphs: 14; Number of Picture: 0; Author: Michael Rock; Publishing houses: Rizzoli International; Category: Article; Tags: Graphic Design, Philosophy,…

The site of my investigation is based on people’s daily consumption scenarios, aiming to explore the phenomenon of consumer fatigue associated with the relationship between high-priced necessities and ordinary necessities. Using methods such as notetaking and photographing, I recorded the fluctuations in the demand for necessities throughout the day at Sainsbury’s. My approach was inspired by Georges…

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