Author: Junlin Zhang

Posters, as a form of mass media and an important component of graphic design, possess enormous potential. They can not only reach a wide audience but also convey ideology, culture, ways of thinking, and behaviors in work, war, and society in an accessible and insightful manner. In The Politics of Design: A (Not So) Global…

01 PREFACE Soviet revolutionary propaganda posters, as a new artistic genre, emerged during the Russian Revolution in 1917 and continued to influence countries across the socialist bloc until the dissolution of the Soviet Union in 1991. As a form of mass medium, Soviet propaganda posters served the revolutionary agenda by disseminating revolutionary ideology to the public.…

In the first dialogue, Deshna clearly raised the interaction between economy and design across different periods, as well as the wider possibilities of integrating the project itself with graphic communication design—an issue I had previously overlooked in my work. Among the many materials and references she recommended and shared with me, the one that most…

Production and consumption—an ancient pair of human behaviors—have accompanied the course of human history for millions of years, but it was not until the 18th century that they experienced an unprecedented explosion. As Adam Smith once remarked, “Consumption is the sole end and purpose of all production.”Since the onset of the 21st century, in the wake…

Marshall McLuhan’s influential work introduces key concepts like “the medium is the message” and the distinction between “hot” and “cool” media, emphasizing that media forms shape human perception and social structure more than content itself. He saw media as extensions of the human senses, each engaging us in different ways. Though his language is complex,…

Statement This project uses data visualisation to explore the differences in consumer fatigue towards ordinary necessities and high-priced necessities based on the relationship between prices and sales of goods in daily consumption space and reveal deeper systemic imbalances. My line of enquiry is: How can visualising the price spectrum of daily necessities—across different brands and versions—make…

Statement What role does design play in shaping culture and society? What is the social responsibility of graphic communication design in conveying information? What special groups should graphic designers pay attention to when meeting the needs of their target audience? After conducting a week-long investigation and analysis of the Wayfinding System at Central Saint Martins,…